(Privacy Policy)
SurgeX Privacy Policy
1. Who we are
SurgeX is the trading name of SurgeX, Limited company registered in London. Our registered or trading address is 3 Canal Path, London, E2 9BS, United Kingdom.
For UK data-protection law, SurgeX is the controller of the personal information described in this policy.
Contact: info@surgex.world | Website: https://www.surgex.world | Telephone: +44 7932 533085.
For UK data-protection law, SurgeX is the controller of the personal information described in this policy.
Contact: info@surgex.world | Website: https://www.surgex.world | Telephone: +44 7932 533085.
2. What this policy covers
This policy explains how we collect, use, store and share personal information when you visit our website, take the Strength + Flow Assessment, join a programme, book a class, apply for coaching, contact us, subscribe to marketing or otherwise use SurgeX services.
3. Information we collect
Identity and contact details, including name, email address, telephone number, social handle and billing address.
Account and transaction details, including products purchased, class bookings, payment status, refunds and
subscription status. Stripe processes payment-card details; SurgeX should not store full card numbers.
subscription status. Stripe processes payment-card details; SurgeX should not store full card numbers.
Assessment and coaching details, including goals, training experience, equipment, availability, preferences, progress,
messages and programme engagement.
messages and programme engagement.
Health and safety information, including injuries, medical conditions, pregnancy, medication-related exercise
restrictions, symptoms, emergency contact details and information provided in health screening. This is special
category data.
restrictions, symptoms, emergency contact details and information provided in health screening. This is special
category data.
Technical and usage information, including IP address, device, browser, pages viewed, referral source, UTM
parameters and cookie choices.
parameters and cookie choices.
Content and communications, including emails, support requests, testimonials, photos and video where you have
given permission.
given permission.
Marketing preferences and records of consent or unsubscribe requests.
4. How we collect information
Directly from you through forms, assessment questions, checkouts, coaching calls, classes and messages.
Automatically through Webflow and approved cookies or similar technologies after any required consent.
From service providers such as Stripe, ActiveCampaign, ManyChat, Zoom, Meta and analytics providers, where used.
From coaches or authorised SurgeX team members who deliver your service.
5. Why we use your information and our lawful bases
Purpose
Typical lawful basis
Provide programmes, classes, coaching, support and account access
Contract - necessary to provide what you purchased or requested
Process payments, refunds, accounting and tax records
Contract and legal obligation
Assess exercise suitability and adapt training safely
Contract or legitimate interests, plus explicit consent for health information under the special-category rules
Operate, secure and improve the website and services
Legitimate interests; consent where cookies or similar technologies
require it
require it
Send requested quiz results and service messages
Contract or steps requested before entering a contract
Send promotional email or SMS
Consent, or another lawful basis only where the law permits; every message will offer an unsubscribe option
Measure advertising and website conversions
Consent for non-essential cookies and tracking technologies
Handle complaints, prevent fraud and defend legal claims
Legitimate interests and legal obligation where applicable
6. Health information
Health information receives extra protection. We only ask for information relevant to exercise safety and programme delivery. Where we rely on explicit consent, you may withdraw it at any time by contacting info@surgex.world.
Withdrawal does not make earlier lawful processing unlawful, but it may mean we cannot safely continue providing
some services.
The assessment is a fitness-routing tool and not a medical diagnosis. A coach may pause or refuse training and request
medical clearance where answers raise a safety concern.
Withdrawal does not make earlier lawful processing unlawful, but it may mean we cannot safely continue providing
some services.
The assessment is a fitness-routing tool and not a medical diagnosis. A coach may pause or refuse training and request
medical clearance where answers raise a safety concern.
7. Who we share information with
Authorised SurgeX coaches and contractors who need the information to deliver your service and are subject to confidentiality and data-protection obligations.
Website, communications and CRM providers, including Webflow, ActiveCampaign and ManyChat, where used.
Payment and billing providers, including Stripe.
Video and class platforms, including Zoom or another approved provider.
Analytics and advertising providers, including Meta, only after required consent and without intentionally sending health answers, injury details or other sensitive information.
Professional advisers, insurers, accountants, regulators, law-enforcement bodies or courts where reasonably necessary or legally required.
A buyer or successor if SurgeX is reorganised or sold, subject to appropriate confidentiality and data-protection safeguards.
We do not sell your personal information to advertisers.
8. International transfers
Some providers may process information outside the United Kingdom. Where this happens, we will use a lawful transfer mechanism and appropriate safeguards, such as UK adequacy regulations or approved contractual protections, and will assess the provider’s security and privacy arrangements.
9. How long we keep information
Information
Indicative retention period
Account, contract, invoice and payment records
Normally up to 6 years after the end of the customer relationship where needed for tax, accounting or legal claims
Health screening, coaching records and consent evidence
For the active relationship and normally up to 6 years afterwards where necessary for safety records or legal claims; delete earlier where no longer needed
Unsuccessful applications and enquiries
Normally 12 months unless a longer period is justified
Marketing records
Until you unsubscribe, or after a defined inactivity review such as 24 months
Cookie and analytics data
According to the live cookie table and provider settings
Media consent and published content
Until consent is withdrawn for future use or the agreed campaign/use ends, subject to copies already lawfully published
These periods are guidelines. We may keep information longer where required by law, necessary to resolve a dispute orsubject to a legal hold. We will not keep personal information longer than reasonably necessary.
10. Security
We use reasonable technical and organisational measures designed to protect information, including controlled access, strong authentication, secure providers, restricted coach access, backups and staff/contractor confidentiality. No internet service can guarantee absolute security.
11. Your rights
Depending on the circumstances, you may have rights to access, correct, erase or restrict your information; object to some uses; receive certain information in a portable format; withdraw consent; and complain about how we use your information. To exercise a right, contact info@surgex.world. We may need to verify your identity.
12. Marketing
Marketing consent is optional and separate from accepting our Terms. You can unsubscribe using the link in an email or by contacting us. Service messages about purchases, bookings, safety or account administration are not marketing and
may still be sent where necessary.
may still be sent where necessary.
13. Cookies and tracking
Our Cookie Policy explains how cookies, pixels, tags and similar technologies are used. Non-essential analytics and advertising tools, including Meta Pixel, should not operate until you have made a valid choice where consent is required.
14. Children
SurgeX services are intended for adults aged 18 and over unless we expressly agree otherwise. We do not knowingly collect information from a child for coaching without appropriate parent or guardian involvement and safeguarding arrangements.
15. Complaints and ICO
Please contact [PRIVACY EMAIL] first so we can try to resolve your concern. You also have the right to complain to the Information Commissioner’s Office, the UK data-protection regulator.
16. Changes to this policy
We may update this policy to reflect changes to our services, technology or law. The current version and effective date will appear on this page. Material changes may also be communicated by email or an in-service notice.
Effective date: 26.06.2026. Last updated: 30.06.2026.
Effective date: 26.06.2026. Last updated: 30.06.2026.
